Photos of the newly launched Deeva Beauty Parlour in Bungoma have not only sparked the internet but also left local competitors in the beauty sector across Western Kenya pondering for way forward.
The establishment, located on New Nyanza building directly opposite Equity Bank within the CBD in Bungoma town, was launched on February 1, 2023.
To prove how serious the facility meant business, the opening ceremony was graced by the Bungoma County First Lady H.E Margaret Lusaka, the wife of the current Governor Kenneth Makelo Lusaka.
Photos released by the Deeva Beauty management reveal a rather glamorous display, quenched by a cool, spacious atmosphere relaxing on the first floor of the iconic building.
According to the Deeva Beauty CEO Ms Violet Mureka, the facility is installed with high-end barber and salon rooms capable of hosting dozens of clients at the same time.
This is backed up by a 35-staff human resource to ensure that every client gets high quality attention of gleaming attention without any shreds of worries.
For many years, the beauty industry has achieved tremendous growth, creating millions of job opportunities and revenue to governments.
As a result, the industry is one of the most competitive in the world, requiring a unique touch for one to attract and maintain a good magnet of clientele, and this is what Deeva Beauty team has worked on.
Followers posting on Social media platforms have wondered if this kind of business input should just remain in big cities due to the high voltage class of services they’re offering.
The facility, Ms Mureka explains, offers two types of services: Hairdressing and beauty therapy.
“Hairdressing deals with anything to do with hair while beauty therapy deals with skin and body care,” explains the baby-faced Violet Mureka, with a tempting smile so cute and violet as her own beautiful name.
But how did they reach here?
Ms Mureka, seated in her managerial room, so calm, relaxed but carefully picking her diction while responding to this writer’s interview, reveals that Deeva Beauty started as a college in 2015 with just four students. Four!
“The aim of the College was to train young men and women and equip them with the necessary, professional skills to excel in this beauty industry,” recalls Ms Mureka.
Around four years later, her college was already an affiliate of the Kenya National Examination Council (KNEC), registering 40 students during its first graduation.
By 2022 despite the Covid-19 pandemic effects, Deeva Beauty College was graduating 123 students, a tremendous growth that has since inspired the industry amongst the locals.
As a way of providing job opportunities to her own students, Ms Mureka launched Deeva Beauty Parlour on Tuesday, an upgrade to her similar services but with a more spacious and revamped output.
Asked why the place was launched by the County First Lady, the shy-looking Mureka, hiding between her late 30s, states that the event was inspired by the humility of Mama Margaret Lusaka, who has been an ardent and regular client at Deeva Beauty.
“Despite her social status, H.E Mama Margaret Lusaka has been one of our down-to-earth client, setting up a stage of inspiration to us all and the launch of this Deeva Beauty just made much more sense with her around.”
She adds that despite the new traffic of clients sparked by the new launch, she has always rallied he staff to give quality services and maintain customers at all costs, offering one of the best customer care services including free wi-fi and bottles of drinking water to everyone that walks in for services.
One may think that with all this spectacle, their charges are for the high and mighty until you discover that they are so affordable and friendly.
Vio now hopes to open more branches across Western Kenya, saying her business projection is very encouraging.
Clients can also checkout on their website for inquiries and bookings.
The place is open on daily basis from 7.30AM up to the “last customer” in the evenings apart from Sundays where they open from 11.AM.