As the new Kenya Premier League season approaches, Nzoia Sugar FC finds itself at a critical juncture. The retirement of immediate former Chairman Evans Kadenge has left the club in search of stability and support.
Under his leadership, Nzoia Sugar FC showcased a remarkable performance, finishing 4th on the table with 64 points, coming in just six points behind champions Gor Mahia. However, the former office’s inability to secure external sponsors has hindered the team’s progress.
Currently, Nzoia Sugar FC relies on sponsorship from the struggling Nzoia Sugar Company Ltd. Despite their commendable on-field efforts, financial challenges continue to plague the Bungoma-based team.
It is evident that the former office failed to capitalize on the team’s brilliant performance to attract potential sponsors. As a result, Chairman Kadenge had to dig deep into his own pockets to support the club, a gesture that showcased his unwavering dedication.
The club’s financial situation has been exacerbated by the loss of key players to bigger teams, with almost half of last season’s first team departing for greener pastures.
Additionally, their head tactician Salim Babu’s departure to Kenya Police as an assistant coach has added to the list of challenges the club now faces, requiring them to scout for a new coach, players and sponsors.
Reports indicate that the parent company, Nzoia Sugar Company Ltd, has been reluctant to allow the team to bear the name of a different company on their shirts.
However, in light of the team’s financial struggles, it may be necessary for the parent company to reconsider their stance and open up to potential sponsors. Retaining branding without adequate financial support only worsens the club’s challenges.
The responsibility now lies with the newly appointed Chairman, Yappets Mokua, to find a shirt sponsor for Nzoia Sugar FC. While the task may seem daunting, it is indeed possible.
Nzoia Sugar FC chairman Evans Kadenge retires after serving the club and company for 40 years.
He started out as a player and bows out as the club chairman.
Happy retirement 'TM'. #FootballKE pic.twitter.com/n3TRwILTMR
— Ole Teya (@TeyaKevin) July 29, 2023
Mokua’s team must also focus on improving the club’s public relations and transparency to build trust among fans and potential sponsors. Publicly disclosing gate collections and financial transactions will foster a sense of accountability and attract more support from football enthusiasts.
Furthermore, with Nzoia Sugar Company Ltd’s closure until December this year, the club faces even greater financial hardships. Without cane milling operations, the company will be unable to provide substantial financial backing to the football club.
In conclusion, the urgency for Nzoia Sugar FC to secure a sponsor ahead of the new season cannot be overstated.
Chairman Mokua’s leadership, along with the concerted efforts of the club’s office bearers, must be directed towards attracting sponsors to ensure the club’s financial stability and continued success on the field.
By forging strategic partnerships and enhancing transparency, Nzoia Sugar FC can lay the foundation for a bright and prosperous future. The team’s resilience and hard work on the pitch deserve the support they need to thrive off it.